Banana Republic Launches Mad Men-Inspired Line
The Banana Republic, owned by Gap Inc, is tapping into the hit television series Mad Men, collaborating with Emmy Award-winning Costume Designer Janie Bryant to create a complete collection that will be carried in Banana Republic’s North American stores and online at www.bananarepublic.com beginning August 11, 2011.
The Mad Men capsule collection is a modern take on the 1960′s era through the Banana Republic lens featuring approximately 65 pieces: the women’s collection includes trench coats, high-waisted skirts, 60s-style dresses and leopard print pumps, while the men’s collection focuses on suits, pocket squares, money clips, and knit sweaters.
When discussing the upcoming collection, Banana Republic’s Creative Director Simon Kneen remarked, “Working with Janie [Bryant, Mad Men’s costume designer] to gain a true understanding of the Mad Men look and feel was a delight.” In response, Bryant expressed, “Collaborating with Simon and his team to design this collection was an experience I’ll never forget. It’s so rewarding to help create a collection that will allow fans of the series to channel their own Mad Men style and take home fashionable items that are modern, not costume.”
A global accessible luxury brand paired with Emmy Award-winning Costume Designer: the collaborative collection is sure to be as big of a hit as the Mad Men television series — bringing the 1960′s back with a modern twist.
Information Sources: Fashionista, kiiitv
Photography Source: Fashionista
(Originally Written By Ashley Tschudin AKA “CocktailChic”, Posted on Fashion News Live June 22, 2011)
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