Josie Natori for Target

Designer Josie Natori will launch a limited edition collection for Target called Josie Natori for Target. The line will focus on bras, panties, sleep wear, camis, and chemises and will be the Target first venture into limited collections of lingerie.

The collection will be released in two installments, which will be timed with two of the biggest holiday gift giving holidays. The first round of merchandise will arrive in Target stores Oct 30th- Dec 25th for the Christmas season and the second round will arrive Jan 1st- Feb 26 for Valentines Day. Prices for the collection will range from $9.99 to $34.99.

This is Natori’s first foray into working with a mass merchandiser but she says that “[she] is an entrepreneur at heart, so the ability to work with Target on a collection that will reach women across the country was an opportunity [she] couldn’t pass up.”

Photography Source: Oprah, Fab Sugar, Racked

Information Source: WWD

                                                 Guest Blog Written By: Katharine Longo

(Originally Written By Ashley Tschudin AKA “CocktailChic”, Posted on Fashion News Live June 9, 2011)
Edited By: Ashley Tschudin

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Sunday, July 10th, 2011

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